We've all been there, haven't we? You read an article, and you read it, and you finish reading it, and you go all the way to the bottom............. to the comment section. You look through them, to see what other ppl are thinking....
....... and then you see it. Some smartass who thinks he is changing the world with his hot OPINIONS. His comment is so stupid, so angering, so factually incorrect, SO MAKING YOU CLICK THAT REPLY BU-......... but no, you must stop! Do not reply!
"But why? I must show that idiot that his position is wrong and he is factually incorrect!"
Well, that is not the smartest course de actionsé. Arguing with an idiot who thinks he is fighting a war in the comment section, will only fuel the fire; it will only strengthen the idiot's believe that there is a war. Why wouldn't there be? But of course there is! You are right there, fighting a war with him, with your comment!
Smartasses in comment sections think they are fighting a war against something BIG and evil. By replying, you reaffirm their belief that there is a force to be fought (your comment). By not replying, by ignoring the fuck out of them, there is a slight chance they might consider the possibility that they are fighting against nothing, that there is nothing to win, nobody to fight.
By ignoring angry idiots you just might help them become slightly less idiotic.